“A monumental moment for circular fashion”
← play me :)
For SS25, Wisdom Kaye styled and Liana Satenstein hosted
eBay Endless Runway
“The remarkable revival of eBay”
^ play me :)
First, we put pre-loved on our own runways in NY and London.
The fashion obsessed could shop archival pieces directly from the show on eBay Live.
SS25
“eBay brings pre-loved fashion to the catwalk in New York and London”
eBay on the official fashion week calendar.
ROLE: Associate Creative Director (Concept, Set Design, Copywriting, Art Direction, Experiential, Social Content, Video Direction, Live Shopping, Scripting, Talent Direction, Casting, Web Experience)
The fashion industry emits more carbon than all international flights and all maritime shipping combined, with 3 out of 5 of the 100 billion garments produced annually ending up in a landfill within a year. We saw an opportunity to bring pre-loved to the catwalk and inspire fashion enthusiasts to choose used over new.
Endless Runway was the first all pre-loved fashion shows in NY and London Fashion Week history, done in partnership with the Council of Fashion Designers of America (CFDA) and British Fashion Council (BFC). Endless Runway featured pre-loved looks from coveted American and British designers including Willy Chavarria, Who Decides War, Khaite, Ralph Lauren, Wales Bonner and Alexander McQueen— all instantly shoppable via eBay live. The runway shows were followed by daily drops on eBay featuring the best pre-loved fashion from top designers showing during the week.
4.1B+ earned impressions across global consumer, enthusiast, and style outlets
200% increase in sustainable fashion conversation
75% now see eBay as a top fashion destination
“We love your show, can we play it at The Rock?”
- The Rock
Then, we put eBay pieces on SS26 designers’ runways.
SS26