eBay on the official fashion week calendar.

ROLE: Associate Creative Director (Concept, Set Design, Copywriting, Art Direction, Experiential, Social Content, Video Direction, Live Shopping, Scripting, Talent Direction, Casting, Web Experience)

The fashion industry emits more carbon than all international flights and all maritime shipping combined, with 3 out of 5 of the 100 billion garments produced annually ending up in a landfill within a year. We saw an opportunity to bring pre-loved to the catwalk and inspire fashion enthusiasts to choose used over new. 

Endless Runway was the first all pre-loved fashion shows in NY and London Fashion Week history, done in partnership with the Council of Fashion Designers of America (CFDA) and British Fashion Council (BFC). Endless Runway featured pre-loved looks from coveted American and British designers including Willy Chavarria, Who Decides War, Khaite, Ralph Lauren, Wales Bonner and Alexander McQueen— all instantly shoppable via eBay live. The runway shows were followed by daily drops on eBay featuring the best pre-loved fashion from top designers showing during the week.

4.1B+ earned impressions across global consumer, enthusiast, and style outlets

200% increase in sustainable fashion conversation

75% now see eBay as a top fashion destination